On the heels of a disappointing ad campaign, Yahoo is hoping to increase traffic to its home page and win back share in the Internet-search market with a new ad blitz that takes a shot at larger rival Google.
Yahoo says it will spend $75 million to $85 million on the push, which will promote Yahoo on TV, the Web and billboards as a one-stop Internet destination. The slogan: "Your favorite stuff all in one place. Make Yahoo your home page.
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