Another entrant from the giant-ad-that-takes-over-your-entire-screen competition: Firefly Video, which is launching an ad network today.
Firefly’s ad unit is a mashup of lots of things we’ve seen in the past: A rich media banner ad with video that turns on if you roll the mouse over it and then takes over the whole page if you ask it to do so. If you do, you’ll watch a full video clip, followed by a survey, and get a chance to watch more clips, plus bonus goodies like maps, etc.
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