Google has so much money and is so intent on pushing its Chrome browser that it’s willing to put marketing dollars into the weirdest places.
Like a print newspaper.
Search Engine Land’s Danny Sullivan was flipping through the Sunday edition of the Los Angeles Times yesterday and stumbled into this Chrome ad (click image to enlarge). It’s a reference to Google’s head-scratching “Things I Learned About Browsers” e-book.
This is the part of the post where I’m supposed to point out how ridiculous it is for a Web company to advertise anything at all in offline media. And how especially ridiculous it is for someone to advertise a browser in a newspaper.
But then again: It worked!
(Almost as surprising: Search guru Danny Sullivan routinely reads the print version of the LA Times!)

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