A patent recently granted to Google (GOOG) appears to replicate one part of what has made Demand Media’s approach to content so successful.
Founded in 2006, just six months after Mr Rosenblatt sold his internet company MySpace to Rupert Murdoch’s News Corp, Demand is already planning an initial public offering valuing it at about $1.5bn–based on a belief that it has discovered a low-cost but immensely profitable new model for online media.
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